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FOAM AMSTERDAM | 'Pretty Much Everything'
Inez & Vinoodh, 25 June - 15 September 2010

FOAM AMSTERDAM | 'Pretty Much Everything': Inez & Vinoodh

Past exhibition
  • Overview
  • Installation Views
Overview
FOAM AMSTERDAM | 'Pretty Much Everything', Inez & Vinoodh

Foam presented a pretty large selection (Pretty Much Everything) of works by the world-famous photographic duo Inez van Lamsweerde and Vinoodh Matadin, better know as Inez & Vinoodh.

Inez and Vinoodh began their work together in 1986 in Amsterdam. In 2010, 25 Years later, with their campaigns for fashion houses such as YSL, Chanel, Balmain, Gucci, Louis Vuitton and Chloé, and with regular publications in W Magazine, Vogue and The New York Times, they are amongst the most important photographers in the world today.

They are one of the very few artists who have successfully crossed the line between fashion and art and have managed to simultaneously maintain careers in both fields. The team has lived and worked in New York since 1995.

Foam shows approximately 300 photographs spanning 25 years of the duo’s career: artistic, fashion and portrait photography. Disregarding any chronological order, the combinations of images are based on personal, formal, social, political and intuitive associations that show the way the artists have lived with the images for 25 years.

 

ABOUT INEZ & VINOODH
Inez van Lamsweerde en Vinoodh Matadin launched their international career with the publication of ten pages in the British magazine The Face in 1994. It was here that for the first time in a fashion series the models and the backgrounds were photographed separately and subsequently combined into a single image by use of a computer. The series typified van Lamsweerde and Matadin’s hyper-realistic style and was made to celebrate and subvert fashion within the context of a magazine.

 

Dubiousness is at the base of practically every image they make. Their work is ambiguous in every sense of the word and balances deliberately on the thin rope between fashion and art, perverting both worlds, mirroring the strangeness of everyday life through an extreme enlargement of a singular part.

 

ABOUT THE EXHIBITION
Since each photograph demands its own dimensions, and some have been shown over the years and have their own existing size and frame style, the exhibition has a dynamic flow and will read like a huge stream of images – forming one flowing, pulsating sentence rather than divisions that are grouped by size or subject. This will draw the viewer into Inez and Vinoodh’s world of constant dualism, duality and ambiguity, as well as their obsession with giving meaning to the surface, while oscillating between horror and beauty, the grotesque and the quiet, the spiritual and the banal.

 
  • FOAM Amsterdam
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Installation Views
  • Pme Foam2010 Installation 01
  • Pme Foam2010 Installation 07
  • Pme Foam2010 Installation 05
  • Ivlvm 46 Cvdk 300Dpi
  • Ivlvm 48 Cvdk 300Dpi
  • Pme Foam2010 Installation 03
  • Foam Angle 01
  • Pme Foam2010 Installation 04
  • Pme Foam2010 Installation 20
  • Ivlvm 44 Cvdk 300Dpi
  • Pme Foam2010 Installation 35
  • Pme Foam2010 Installation 24
  • Pme Foam2010 Installation 37
  • Pme Foam2010 Installation 12
  • Ivlvm 43 Cvdk 300Dpi
  • Pme Foam2010 Installation 34
  • Pme Foam2010 Installation 16
  • Foam Angle 02
  • Ivlvm 47 Cvdk 300Dpi
  • Pme Foam2010 Installation 36
  • Pme Foam2010 Installation 22
  • Pme Foam2010 Installation 29
  • Pme Foam2010 Installation 30
  • Pme Foam2010 Installation 38
  • Pme Foam2010 Installation 27
  • Pme Foam2010 Installation 33
  • Pme Foam2010 Installation 15
  • Pme Foam2010 Installation 32
  • Pme Foam2010 Installation 18
  • Pme Foam2010 Installation 39
  • Pme Foam2010 Installation 10
  • Pme Foam2010 Installation 14
  • Pme Foam2010 Installation 28
  • Pme Foam2010 Installation 06
  • Pme Foam2010 Installation 26
  • Pme Foam2010 Installation 41
  • Pme Foam2010 Installation 11
  • Ivlvm 42 Cvdk 300Dpi
  • Pme Foam2010 Installation 23
  • Pme Foam2010 Installation 19
  • Foam Title Wall 01
  • Pme Foam2010 Installation 25
  • Pme Foam2010 Installation 42

Related artist

  • Inez & Vinoodh

    Inez & Vinoodh

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